“Paytronix is a true partner for us, making a big difference with Break Time’s marketing programs.” “Paytronix automates our loyalty program, marketing to the right people at the right time so we can engage the extra customers to motivate new behaviors,” added Bichsel. “MFA Oil Break Time is a thought leader in convenience store loyalty programs,” said Michelle Tempesta, head of marketing for Paytronix. “They wanted to push the envelope to stand apart from competing programs and were able to deliver an engaging, compelling program to Break Time customers thanks to the flexibility of the platform.”īased in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 400 brands across nearly 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend.Brinker International, the parent company of the restaurant chain Chili's, has announced their plans to develop a loyalty program later this year. The program comes as a way to celebrate Chili's 40 th anniversary, and will arrive in the fourth quarter. Known as Chili's My Rewards, the loyalty program uses three ports of technology to create a complete digital experience. A transcript for the third quarter earnings call appeared on Seeking Alpha, and contained information about Chili's My Rewards, including how technology will integrate into the program. Once Chili's My Rewards is unveiled and active, customers will have several ways to sign-up, track points, and earn rewards through the program. Chili's calls the program a “fully digital experience,” and will include integration with their Ziosk. Customers can use a mobile phone, the Chili's website, or their local restaurant's Ziosk to access the features of the program. Chili's is also making use of the partnership they have with American Express and Ziosk, and is a tabletop tablet soon offered in Red Robin and Olive Garden. Each Ziosk is encrypted with a credit card reader, and Chili's will let guests swipe an American Express card on a Ziosk, and pay for their meal using their AMX reward points.
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